Transform Audience Events and Signals Into Advanced Intelligence
Unlock a whole new world of possibilities by eliminating the barriers to bringing data collaboration and intelligence to everyone
PRODUCT OVERVIEW
Revolutionizing The Data to Decision Strategy
SCUBA shapes a new category of data collaboration tools by focusing on what business users want: smarter decisions and better outcomes.
Experience the benefits of seamless data collaboration, enabling you to maximize the value of your first-party data, create secure shares with partners, establish closed-loop measurement, and fortify your enterprise data strategy.
DATA COLLABORATION
Secure Interconnect Intelligence Network
SCUBA shapes a new category of data collaboration tools by focusing on what business users want: smarter decisions and better outcomes.
DECISION INTELLIGENCE
Accelerate Data to Decision
SCUBA has reimagined insights to action, inspiring true creativity and innovation. Everyone is empowered to discover new correlations and insights.
The self-service insights build empowers customer-obsessed teams with limitless opportunities to gain contextual insights across all channels. Create hyper-personalized journeys with in-the-moment measurement for continuous optimization, resulting in determinative ROAS, elevating CLTV, and brand loyalty.
- Multi-touch attribution modeling
- Audience segmentation
- Customer journey flow analysis
- Retention modeling
- Machine learning activation
- Advertising yield
DECISION INTELLIGENCE
Secure Collaboration Powering Industries
D2C Brands
Effortlessly pinpointing your ideal audience and supercharging campaigns in flight becomes your new norm. Say goodbye to reliance on IT intermediaries and privacy complexities as we empower your marketing with dynamic audience segmentation, federated learning, sophisticated activation, and in-the-moment measurement.
Media
Fuel growth throughout your organization, leveraging the utmost potential of your media assets and audience, ensuring you capitalize on every opportunity as it arises, not just when it repeats. SCUBA delivers zero-touch revenue optimization solutions with sophisticated simplicity.
Retail Media
Elevate your Retail Media strategies with privacy enhancing technology and dynamic collaboration for real-time ad optimization. Achieve unparalleled engagement and ROI through precise targeting and instant analytics, turning every ad placement into an opportunity for maximum impact and revenue.
Data Providers
Unleash the full potential of your data. Tailored for Data and Insights Providers who aim to elevate their data offerings, accelerating deal cycles and magnifying deal values. Be the driving force in business triumphs, making data work smarter and faster for your clients.
CPG Brands
Immediate insights and stringent privacy controls drive smarter, faster market responses. Optimize product offerings and supply chain decisions in real-time, staying ahead of consumer trends and operational challenges to secure a competitive edge in a fast-paced market.
Telecom
Propel your Telecom operations into a new era of data-driven excellence, where strict privacy protocols and collaborative analytics converge. Gain real-time insights into customer usage patterns, and touchpoints, enabling you to deliver superior service experiences and operational innovations that respond instantly to customer needs and market dynamics.
Mobile Apps
Revolutionize your mobile app strategy with SCUBA Analytics, where powerful privacy features meet collaborative, real-time data analysis. Uncover deep insights into user behavior and app performance instantly, enabling swift, data-driven enhancements that captivate users and maintain robust security standards.
ACTIVATION
Frictionless Integrations Powering The Modern MadTech Stack
Simplifying data to decisioning with powerful bi-directional integrations enables a continuous flow of insights, activation, and impact measurement as events happen.
