Supercharge ROI with Dynamic Segmentation & In-The-Moment Actiavtion
Streamline customer segmentation and enjoy friction-less measurement activation across every channel when and where they are.
Dynamic Lookalike Audience
In-The-Moment Advance ROAS Optimization
Find the perfect lookalike audience immediately by combining first party data and 3rd party data sources to dynamically identify the perfect audience to deliver messaging at the right time.
With Scuba you can deliver consistent and relevant customer experiences:
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Competitive Ad effectiveness
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Enhance 1P data with 3P
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Deploy predictive audience segments
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Highly convertible lookalike audiences
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Hyper-personalization anonymized audiences
Real-Time Retention Modeling
Real-Time Retention Modeling
With SCUBA's Data and Audience Marketplace—a dynamic platform where real-time data ingestion meets lightning-fast analysis, all at your fingertips. Marketers, advertisers, ad sellers, data scientists, and media analysts prepare to be catapulted to the forefront of market research and consumer insights.
SCUBA Delivers In-the-moment benefits:
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Unearth New Revenue Streams: Discover untapped potential in your audience data
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Boost Ad Inventory Value: Make every traffic serge and ad unit count with precision targeting at massive scale
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Cut Through the Sales Clutter: Accelerate direct ad sales cycles and amplify deal values
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Hyper-Personalization: Deliver the right media and ads at the perfect moment, every time
Predictive Advanced Audience Engagement
Predictive Advanced Audience Engagement
With SCUBA's Data and Audience Marketplace—a dynamic platform where real-time data ingestion meets lightning-fast analysis, all at your fingertips. Marketers, advertisers, ad sellers, data scientists, and media analysts prepare to be catapulted to the forefront of market research and consumer insights.
SCUBA Delivers In-the-moment benefits:
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Unearth New Revenue Streams: Discover untapped potential in your audience data
-
Boost Ad Inventory Value: Make every traffic serge and ad unit count with precision targeting at massive scale
-
Cut Through the Sales Clutter: Accelerate direct ad sales cycles and amplify deal values
-
Hyper-Personalization: Deliver the right media and ads at the perfect moment, every time
Advanced ROAS Optimziation
In-flight Campaign Optimization
Unlock unparalleled precision with SCUBA's Dynamic Audience Segmentation Solution, which utilizes our sophisticated data-driven platform to dynamically segment audiences. Adapt to shifting consumer behaviors in real-time for more impactful and relevant campaign targeting.
With Scuba you can deliver consistent and relevant customer experiences:
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Audiences continuously optimize
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Build granular on-the-fly known audiences
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Deploy predictive audience segments
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Highly convertible lookalike audiences
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Hyper-personalization anonymized audiences
Take Back Control
Streamline customer segmentation and enjoy frictionless activation across when and where they are.
Privacy Enhancing Technology
Invest in brand trust complexity-free
SCUBA is setting the standard for brand trust with advanced privacy-enhancing technologies (PETs) to safeguard data, analytical models, and personally identifiable information (PII) from ingestion to activation.
Attribution Modeling
Immediate 360° cross-channel impact measurement
Uncover the real value of your campaigns and initiatives. The 360° view was a myth until now. Know exactly which efforts and channels are driving genuine growth and predict the best actions for maximizing ROI.
Sub-Second Insights at Scale
Beneath the surface lies untapped potential
SCUBA's real-time exploration environment democratizes data access for both simple and complex use cases, offering business case owners direct data access without the need for data engineers, data scientists, or significant time investments, unlike other clean room solutions.
Holistic Consumer Understanding
Bridge the gap from insights and action
Scalable decentralized data enriched with anonymized 0P, 2P, & 3P data sets. Enhance predictive models and craft more detailed customer profiles with- in-the-moment competitive intelligence, ad effectiveness, to path-to-purchase insights.
The Marketer Secret Weapon
Delivered as a fully managed service, SCUBA’s solutions are designed to grow with your business.
High-Frequency Data Integrations
Our in-the-moment collaborative decision intelligence platform is specifically designed to handle high-velocity event data, integrating state-of-the-art embedded privacy tools to ensure seamless, secure operations. But that's not all – our advanced data science team, equipped with deep industry expertise, is at the forefront of delivering zero-touch ROI solutions.
Third Party Data
Access SCUBA’s powerful marketplace of 3P data and insight providers to uncover new audiences ready to buy your product.
Audience
Connect to any 1P data source to easily create dynamic audience segments across all decentralized 1P data sources to deliver hyper-personalized experiences.
Activation Chanels
Reduce insights to action from months to seconds. Connect to any external or internal channel instantly. Activate insights on-demand, at a set time, or based on predetermined thesholds.
Seamless integrations to power rich analytics
