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The Future of Cross-Media Measurement in a Privacy-First Economy
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Telecommunications giant logs 11.3M fewer support calls, boosts NPS, and saves millions with Scuba

One of the largest telecoms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.

Telecommunications giant logs 11.3M fewer support calls, boosts NPS, and saves millions with Scuba
Trust: The New Currency for Business

Trust: The New Currency for Business

The future of digital transformation is already taking place, with privacy and customer trust are at its core. It's time for brands to evaluate their approach and adapt to this new reality.

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CDPs: A Misalignment of Expectations

CDPs: A Misalignment of Expectations

CDPs originally began as a marketing tool to unify customer data, but no longer cut it when it comes to achieving a 360° customer view. But, customer intelligence platforms can help supercharge CDPs in a privacy-driven economy.

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The Fast & Furious: Using Time-Series Data for Powerful Business Outcomes

The Fast & Furious: Using Time-Series Data for Powerful Business Outcomes

Understand the basics of fast data, known as time series data, including what it is, its main sources, and ways to act on critical insights in real-time.

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Asana Easily Tracks Product Performance & Security with Scuba

Asana Easily Tracks Product Performance & Security with Scuba

In order to track—and protect—the success of their growth, Asana relies on Scuba Analytics, for product and new feature performance analysis, comprehensive data exploration, and security measures.

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Data Transfers: Could a Technical Solution be the Future?

Data Transfers: Could a Technical Solution be the Future?

When it comes to data transfers, legal and regulatory teams have carried the burden of ensuring compliance. But, is this the most efficient approach?

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How Yammer Saved 30 Hours of Analyst Work a Week with Scuba

How Yammer Saved 30 Hours of Analyst Work a Week with Scuba

Bottlenecks begone! With Scuba, Yammer automated flowcharts, unified dashboards, and conducted lightning-fast no-code queries.

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How to Master & Leverage IoT Data for Better Business Outcomes

How to Master & Leverage IoT Data for Better Business Outcomes

IoT data provides companies invaluable analysis into how their products and services are adopted and used–uncovering hidden insights. Here's how one company did it.

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Bleacher Report Decreases Time to Insights by 95%

Bleacher Report Decreases Time to Insights by 95%

Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.

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Seeing in the Dark: How to Use Dark Social to Your Marketing Advantage

Seeing in the Dark: How to Use Dark Social to Your Marketing Advantage

Dark social media can be a challenging channel to wrangle accurate insights from, but when done correctly, can provide powerful business outcomes.

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ExpertVoice Optimizes Product Performance & UX with Scuba Analytics

ExpertVoice Optimizes Product Performance & UX with Scuba Analytics

With unlimited data exploration and lighting-fast time to insights, ExpertVoice empowers its team and users to get the most value out of its product.

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How & Why: The Power Couple of Profitable Data Analytics

How & Why: The Power Couple of Profitable Data Analytics

Investing in both the “how” and “why” will help your business users get more value from your data–and improve your bottom line in the process.

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The Data Exploration Declaration

The Data Exploration Declaration

It’s time to bid farewell to antiquated data analytics and management systems, and say hello to the new wave of solutions.

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Achieving Privacy-Centric Analytics in an Experience-Driven Economy

Achieving Privacy-Centric Analytics in an Experience-Driven Economy

How to transform customer experiences with privacy-centric analytics.

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Everything You Need to Know About Getting to Know Your Customers

Everything You Need to Know About Getting to Know Your Customers

A customer journey analytics solution provides the tools brands need to understand how its customers behave across all mediums, and how they’re using a company's products.

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The Definitive Guide to Customer Experience Analytics for Product & Marketing Teams

The Definitive Guide to Customer Experience Analytics for Product & Marketing Teams

Customer experience analytics doesn’t just simplify the reporting you get from web analytics tools–it elevates all of your insights.

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Everything You Need to Know About Continuous Intelligence

Everything You Need to Know About Continuous Intelligence

Continuous intelligence is leading the way in providing the most accurate, fresh, and comprehensive data analytics.

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Checklist for Evaluating Enterprise Data Analytics Solutions

Checklist for Evaluating Enterprise Data Analytics Solutions

There are a wide range of data analytics tools out there, and it can be challenging to sort through all the options.

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CloudBees Spins Up Behavioral Analytics across Multiple Data Streams in Under One Hour

CloudBees Spins Up Behavioral Analytics across Multiple Data Streams in Under One Hour

The CloudBees team Combines data from three companies and implements analytics in real-time, with little manual effort.

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Making Real-Time Analytics Happen with Little Manual Effort

Making Real-Time Analytics Happen with Little Manual Effort

Phil Steffek, Data Architect of CloudBees, speaks to five tips he used to implement behavioral analytics for his company across 12 applications - all while leveraging the Scuba/Segment technology partnership.

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Edmunds Explores Journey Analytics 100x Faster on Scuba

Edmunds Explores Journey Analytics 100x Faster on Scuba

Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.

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From Facebook to Scuba: building a platform to understand users

From Facebook to Scuba: building a platform to understand users

Scuba’s co-founder and CTO Bobby Johnson discusses how Scuba will change the way business people make decisions.

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