Real-Time Audience Intelligence
Plan and execute media buying strategies with 100% confidence with real-time reach and frequency measurement across all media buying channels. Scuba unifies cross-channel media performance enabling adaptive media buying and ad spend ROI optimization.
Execute ad hoc queries, A/B testing, and in-house segmentation. Layer your data with external clearinghouse data sources and representative high-quality, consented panelists providing full access to all first-party mobile behavior. Optimise in-flight campaign performance to drive greater reach and frequency and inform future strategy.
More context means better decisions and hyper-personalized targeted messaging that drives value and real-time insights. Convert more customers, predict churn, and boost longer CLTV.
Dynamic Journey Orchestration
By looking at contextual data across all touchpoints of the customer journey, you can create more meaningful profiles of your prospects and customers in real-time. With 360° visibility into many, few, or an individual customer, you can uncover not just the “what” but also the “why” certain actions are taking place. The answers to your most complex data questions result in better optimized products for stronger engagement, increased conversions, and long-term customer loyalty.
Accelerate Activation, Measurement, and Personalization
Gain a deep understanding of how customers use your product or service, enabling you to drive innovation and growth, rooted in data. If you can see these inputs in real time, you’re ahead of the competition. Discover, understand, and measure events across all of your data to quickly discover what drives engagement, conversations, and loyalty. Look at engagement metrics like MAU, WAU, and DAU in real-time, run refined A/B tests without having to instrument data sources, plan cohorts, or export data to complex statistical analysis tools like SPSS, and visualize your findings across collaborative dashboards for in-the-room decisions.
Streamline Compliance, AML, KYC, and Fraud Detection
Privacy is a global reality and a requirement for brand trust, but digital intelligence can still deliver hyper-personalized audience experiences. Scuba powers federated queries across multiple regions and can automatically anonymize personal data with our patented technology. Fully auditable with compliance reports on demand, Scuba powers privacy-driven intelligence that complies with global privacy and data transfer regulations without risk.
|Compliance at ingest|
Explore what a true self-service customer experience analytics platform can do for your business.