User engagement ultimately assesses how frequently, and how long a user interacts with your product, app or website.
Funnel analysis helps product managers and marketing teams understand the user flow across a website. The goal of funnel analysis is to observe the steps a user takes to get to a desired outcome.
Each of your software products, apps and digital tools collect a wealth of product usage data, which gives your organization quantifiable information about your end users, and their relationship with your technology.
Retention rate shows the percentage of customers who pay for a product continuously over a given period. For example, businesses that operate from a subscription-based model will pay close attention to retention rate to estimate customer lifetime value, and to forecast revenue.
Every brand asks the same question: Are my personalization efforts actually working?
If you’re not building personalized offers and experiences for your customers, you risk losing them. Hyper-personalization is the new holy grail in customer relationships—but it’s only possible when you move beyond broad audience segments and drill down to individuals.
Mountain View, Calif. — Real-Time Data Collaboration Platform platform Scuba Analytics received four awards this week from job-recruiting site Comparably for Employee Happiness, Best Compensation, Best Perks & Benefits, and Best Company Work-Life Balance. Scuba was selected out of 70,000 companies across the country for four out of four awards released for Q3.
Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the two-headed monster of cookie restrictions and tracking regulations. Because if a user opts out of tracking on your app and rejects optional cookies, what are you left with?
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.