KPIs
By regularly analyzing growth metrics -- data about a company’s conversion rates, retention rates, user acquisition, sales, and more -- enterprises can assess their historic performance based on business goals, while also gleaning valuable insights to create a more profitable future.
Terminology
A qualified lead, simply put, is anyone who could potentially become a customer of your organization. The definition of what makes a qualified lead, however, varies from business to business.
Customer Experience
Think of the customer journey as a story that describes your users: how they behave while they are on your website or app, and what you can do to improve their experience so they return.
Marketing Analytics
Customer Lifetime Value is the total worth of the customer over their customer journey. It is an essential metric for tracking your customer experience as it can tell how valuable a customer is to your company.
As AI, IoT, and data privacy regulations continue to evolve, there is tremendous potential for consumer-focused industries to transform the way they interact with customers. In a privacy-first DX 2.0 economy, a brand's success depends on its ability to quickly generate comprehensive 360° customer profiles, analyze data from multiple channels, and deliver dynamic and hyper-personalized experiences in real-time.
The future of privacy compliance is still in limbo, but one to keep tabs on. President Biden’s recent executive order may have laid the framework for a new era of transatlantic privacy compliance, but it will likely be several months before the framework receives EU regulator approval, let alone the enviable legal challenges to follow. In the meantime, the stakes have never been higher for transatlantic brands.
Customer data platforms (CDPs) help businesses aggregate and analyze customer data from multiple channels. As brands interact with consumers through various touchpoints, the CDP cleans and unifies the data to build more complete customer profiles. But getting a true 360° view of user behavior remains a challenge.
Time-series data is everywhere—whether or not your brand is equipped to handle it. Data-driven organizations need time-series analysis platforms to make the most of their data, but some brands may not realize there are different techniques for achieving time-series analysis. The question isn’t whether time-series analytics platforms are worth it—they are—but knowing which analysis technique is best suited for your brand goals and needs.
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
Website
