By regularly analyzing growth metrics -- data about a company’s conversion rates, retention rates, user acquisition, sales, and more -- enterprises can assess their historic performance based on business goals, while also gleaning valuable insights to create a more profitable future.
A qualified lead, simply put, is anyone who could potentially become a customer of your organization. The definition of what makes a qualified lead, however, varies from business to business.
Think of the customer journey as a story that describes your users: how they behave while they are on your website or app, and what you can do to improve their experience so they return.
Customer Lifetime Value is the total worth of the customer over their customer journey. It is an essential metric for tracking your customer experience as it can tell how valuable a customer is to your company.
Every brand asks the same question: Are my personalization efforts actually working?
If you’re not building personalized offers and experiences for your customers, you risk losing them. Hyper-personalization is the new holy grail in customer relationships—but it’s only possible when you move beyond broad audience segments and drill down to individuals.
Mountain View, Calif. — Real-Time Data Collaboration Platform platform Scuba Analytics received four awards this week from job-recruiting site Comparably for Employee Happiness, Best Compensation, Best Perks & Benefits, and Best Company Work-Life Balance. Scuba was selected out of 70,000 companies across the country for four out of four awards released for Q3.
Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the two-headed monster of cookie restrictions and tracking regulations. Because if a user opts out of tracking on your app and rejects optional cookies, what are you left with?
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.