Terminology
IoT analytics refers to the use of data analysis platforms to find value in large volumes of data generated by IoT devices.
Terminology
Predictive analytics is a form of advanced analytics that uses current and historical data to make predictions about future outcomes and behavior.
Terminology
Interactive analytics is a way to make real-time data more intelligible for non-technical users through the use of tools that visualize and crunch the data.
Terminology
A key component of business intelligence, a semantic layer translates complex data language into simple, familiar terms like “product” or “revenue.”
Terminology
Operational analytics is the practice of utilizing data in real-time to make instant decisions in business operations.
Terminology
IT monitoring helps analysts measure the performance of their IT equipment to identify and respond to any problems.
Terminology
A tech stack is a combination of all the frameworks, language tools, and software used to create and run a particular application. It’s also known as a solutions stack or data ecosystem.
Terminology
Businesses can evaluate a customer's lifetime value (CLV), customer's loyalty and future expected revenue with survival analysis.
Every brand asks the same question: Are my personalization efforts actually working?
If you’re not building personalized offers and experiences for your customers, you risk losing them. Hyper-personalization is the new holy grail in customer relationships—but it’s only possible when you move beyond broad audience segments and drill down to individuals.
Mountain View, Calif. — Real-Time Data Collaboration Platform platform Scuba Analytics received four awards this week from job-recruiting site Comparably for Employee Happiness, Best Compensation, Best Perks & Benefits, and Best Company Work-Life Balance. Scuba was selected out of 70,000 companies across the country for four out of four awards released for Q3.
Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the two-headed monster of cookie restrictions and tracking regulations. Because if a user opts out of tracking on your app and rejects optional cookies, what are you left with?
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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