Curated content to help you learn how to use data to drive product-led growth.
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Data platforms are tools that allow businesses to collect, analyze, and present data.
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
An ad hoc query is any kind of question you can ask a data system off the top of your head.
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and brand leaders calling it a profound shift. It shouldn’t have been a surprise, though. The end of the third-party cookies is a culmination of trends, rather than a defining moment.
“TV advertising is dead.”
Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving privacy regulations on a global, cross-business scale is a massive challenge. One solution is privacy-by-design analytics.
In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and retention. From programmatic ad buying on CTV, OTT, and OOH to manual ad buying and walled garden platforms, advertisers already face a complicated digital landscape. It’s more challenging than ever to optimize ad campaigns and spend, especially if brands can’t do it in real-time and are using less than convenient applications to do so.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.