Curated content to help you learn how to use data to drive product-led growth.
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Data platforms are tools that allow businesses to collect, analyze, and present data.
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
An ad hoc query is any kind of question you can ask a data system off the top of your head.
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
Unlike row-based formats such as CSV, Parquet is a columnar data file storage format.
IoT analytics refers to the use of data analysis platforms to find value in large volumes of data generated by IoT devices.
Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, and sends you an email–all in the span of an hour. This is the reality of the customer journey in today’s omnichannel world. To maintain a top-tier CX in this scenario, your brand needs an analytics toolset that can seamlessly track users. This includes social, where many brands now reach their core audience.
When it comes to data security and privacy regulations, non-compliance is not cheap. Your brand is most likely well aware of recent, record-breaking fines levied by GDPR regulators and other governing bodies. But what about the hidden costs of non-compliance? Although they may not elicit the same initial sticker shock as fines, these hidden costs can be just as damaging to your brand’s bottom line.
Every brand understands the importance of data in today’s digital world. It drives decision-making, forecasting, and optimization, and plays a part in every facet of operations. But to put data to work, you can’t just leave it sitting in a vault—you need to make it available to analytics platforms and other tools to help derive insights and informed business decisions.
Data is the backbone of the digital world. Every day, online users generate billions of digital touchpoints, each of which includes small but valuable nuggets of data. Any given digital interaction is small by itself but stitched together, they comprise a massive amount of information. By 2025, researchers predict that humanity will have generated 175 zettabytes of data.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.