Curated content to help you learn how to use data to drive product-led growth.
Terminology
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Terminology
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Terminology
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
Terminology
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Terminology
Data platforms are tools that allow businesses to collect, analyze, and present data.
Terminology
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
Terminology
An ad hoc query is any kind of question you can ask a data system off the top of your head.
Terminology
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
Amidst the dynamic currents of digital marketing, in-the-moment audience insights and dynamic segmentation emerge as game-changers, reshaping how brands orchestrate hyper-personalized experiences. Brands that excel in this realm don't just target; they orchestrate hyper-personalized experiences that resonate in the moment.
Mastering the art of paid search optimization is the key to unlocking unparalleled ROI. This exploration transcends the ordinary, delving into the profound strategies that transform a mere presence into a commanding impact in the world of paid search. To succeed, advertisers must unravel the intricacies of keyword mastery, the artistry of compelling ad copy, the strategic navigation of bidding landscapes, and the profound significance of conversion tracking.
Mastering the art of yield optimization is the linchpin for ad sellers aiming to maximize revenue from their ad inventory. This intricate dance involves a nuanced understanding of market dynamics, a keen eye for audience preferences, and a strategic approach to meeting the ever-evolving demands of advertisers.
Amidst the vast sea of digital content, the key to media and entertainment success lies in the art of personalization. The core of modern media success is personalized experiences. Brands can achieve hyper-personalization to drive the propensity to act from their audiences. But, publishing and advertising teams need strategies that empower them to understand, predict, and deliver content and ads to individual preferences.
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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