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Optimize the customer journey across the customer lifecycle.

Immediately see the impact of integrated marketing programs within any time frame —long or short. Discover and optimize customer journeys as users interact in real-time, and over time.

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Interact with live Marketing and Sales data

Analyze live data to maximize outcomes.

Reduce the time from consumer engagement to consumer insight with Scuba. Our interactive platform makes it easy to explore data and derive insights that help you meet consumer demands for a seamless and personalized omnichannel experience.

  • Real-time analytics and insights on campaign performance
  • Analyze JTBD in real-time
  • Contextualized customer insights
  • Unified and interactive journey visibility
  • Content optimization and engagement
  • Collaborate across sales and product teams
  • Brand measurement capabilities
  • Granular, personal and cohort-level data
  • Correlated attribution metrics
  • Annual media plan recommendations

Personalize the buyer's journey

Save time, and deliver compelling content and promotional offers that engage and convert customers.

Get data-backed insights

Discern patterns between conversions, behavior, regional preferences, creative preferences, and much more.

Increase conversion

Optimize future campaigns across all touchpoints based on real-time behavioral data and past successes.

Managing millions of customer experiences across trillions of data points daily.


Keeping track of what is happening in your business is table stakes. Knowing why a particular set of actions occurs, and understanding the behavioral factors driving customers, apps, and systems, is where modern competitive advantage truly lies.

Ross Schwaber - BleacherReport
Ross Schwaber
Sr. Director of Product Management, Bleacher Report

The day our NPS score turned positive we celebrated knowing we weren’t just doing something technically remarkable, we were truly transforming our service delivery. We couldn’t have done it without Scuba. Some tools let you get answers quickly, but they tell the wrong story by relying on incomplete or batched data. Scuba forces us to be thoughtful by removing all scalability limitations.

Bryan Kelly - Comcast
Brian Kelly
Director of Customer Experience Analytics, Comcast

Scuba analytics allows us to make decisions at the speed of conversation. We used to have to either ignore our questions or wait days until we could extract and analyze the data. Now, with Scuba, anyone can find specific answers in seconds.

Vish Balasubramanian - Microsoft
Vish Balasubramanian
Engineering Manager, Microsoft

Scuba continuous intelligence

Interactive analytics

Interactive Analytics

Ad hoc exploration without complex queries.


Real-time flows

Contextual behavioral analysis across all channels and silos.



Accelerate time to actionable insights.

Bleacher Report reduces time to insights by 95% – from weeks to minutes

Scuba PDF - bleacher

Explore our other solutions.

Make better decisions with 360° of data-backed insights.

Explore what a true self-service customer experience analytics platform can do for your business.

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