Continuous CX Intelligence for Data-Driven Marketing Teams 


Scuba is a real-time, no-code platform, empowering CX teams to uncover behavioral insights across the entire customer data lifecycle—from engagement to retention. 

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Connect Customer and Product Data Silos to Drive Growth


Remove the guesswork about what your customers want, and double down on efforts that increase conversions and acquisitions.

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Real-time experimentation

Accelerate experimentation and growth with real-time analytics. Refine A/B experiments with speed and scale across multi-dimensional data from multiple sources. Explore behavioral flows and patterns to uncover hidden opportunities.
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Measure impact in real-time

Measure across all channels including ad spend to understand what has maximum impact. Enrich insights in real-time to optimize meaningful content and campaigns to continuously improve your customer experiences.
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First party data and privacy

First party data is now key in personalization to drive growth and retention. Unifying customer data across silos with real-time insights across all channels is redefining customer experience analytics with privacy at the forefront.
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Dynamic personalization

Quickly ingest and analyze large amounts of time-series data across multiple channels like web traffic, ads, leads, and operational data without worrying about custom schemas or data pipelines.
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Data signals and collaboration

Collaborate on insights across CX teams. Leverage Slack or Teams to get alerts when measures change beyond defined thresholds, with context and real-time data stories across all channels.
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No-code cohort analysis

Easily segment, visualize, and act on growth metrics like churn rate, cost per lead, customer acquisition costs, and monthly and daily active users without tapping an analyst or data engineer for data modeling.
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Continuous Intelligence across Customer Experience and Operational Data 

Enrich your customer experience analytics with Scuba for 360 degree continuous intelligence:

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  • Get the Full Picture

    Connect all event data across multiple channels to create complete 360 customer intelligence.

  • Improve Personalization

    Gain a deeper understanding of your prospects, leads and customers, and offer more valuable content across the entire customer data lifecycle.

  • Enrich Customer Engagement Platforms

    Streamlines real-time insights with Scuba's powerful API to enrich your custom applications or engagement platforms.

Enrich your data today

See Scuba in Action

Bleacher Report

Bleacher Report Decreases Time to Insights by 95%

Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.

What Our Customers Are Saying

Brian Kelly

The day our NPS score turned positive we celebrated knowing we weren’t just doing something technically remarkable, we were truly transforming our service delivery. We couldn’t have done it without Scuba. Some tools let you get answers quickly, but they tell the wrong story by relying on incomplete or batched data. Scuba forces us to be thoughtful by removing all scalability limitations.”

Brian Kelly
Director of Customer Experience Analytics, Comcast

CX Resources From Our Team

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360° Customer Experience Management Explained

To truly understand your users, don’t just listen to what they say. Turn off the sound and understand their actions. They’re interacting with your brand across various touchpoints without a sense of being observed, and their actions reliably reveal what they truly want, need, or don’t like.

Why You Need First-Party and Zero-Party Data in a Cookieless World

Customers provide organizations with trillions of digital touchpoints and events to analyze and act upon. Leveraging these insights into actionable steps is a core pillar of successful customer experience.

Everything You Need to Know About Customer Experience Analytics

Dive deeply into what customer journey analytics are, and how Scuba Analytics leverages event data to enable you to create cohorts, measure metrics, view sessions in real-time, and create immediate actions after viewing customer funnels.

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Talk to an Expert

Make better decisions with 360° of data-backed insights.

Explore what a true self-service customer experience analytics platform can do for your business.