Definitive CX Guide
Customer Experience Analytics for Product & Marketing Teams
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Deliver personalized customer experiences to drive better business outcomes.

Gain fast 360° visibility across customer lifecycle and product and operational analytics, for data-driven stories that maximize customer experiences and business impact. Stop wasting time with point solutions that lack scale.

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Unified Customer Experience Management

Reduce churn and friction.

Capture the entire customer journey in real-time with operational analytics for true self-service 360° insights. Scuba Analytics helps you understand your customers’ needs and expectations, and improve customer loyalty and retention.

  • Real-time journey analytics across all touch points
  • Reduce churn
  • Retention analytics
  • Increase NPS scores
  • Reduce support costs
  • KPIs to flexible behavioral cohorting and segmenting
  • Track insights from users, product, IVR, RPA systems with ease
  • Expand cross-sell and upsell
  • Boost acquisition and satisfaction
  • Triage, diagnose and prioritize customer issues
  • Track propensity scores
  • Remove friction points and find anomalies
  • Real-time journey analytics and orchestration across all touchpoints

360° customer journey

Capture the full customer experience across all channels with contextual data to deliver the best journeys.

Collaborative data mining

Elevate insights by collaborating with data scientists, and other key stakeholders within a single platform.

Capture all signals

Analyze and predict across all your data sources regardless of format with full context and ability drill down or run ad hoc visual queries on the fly across silos.

Managing millions of customer experiences across trillions of data points daily.


The day our NPS score turned positive we celebrated knowing we weren’t just doing something technically remarkable, we were truly transforming our service delivery. We couldn’t have done it without Scuba. Some tools let you get answers quickly, but they tell the wrong story by relying on incomplete or batched data. Scuba forces us to be thoughtful by removing all scalability limitations.

Bryan Kelly - Comcast
Brian Kelly
Director of Customer Experience Analytics, Comcast

One of the reasons Bleacher Report has such a successful track record in terms of high engagement rates and low churn rates is because Scuba makes it possible for us to know so much about our users and their interactions with our content and app. We have a truly unparalleled degree of visibility and insight.

Ross Schwaber - BleacherReport
Ross Schwaber
Director of Product Management, Bleacher Report

Scuba analytics allows us to make decisions at the speed of conversation. We used to have to either ignore our questions or wait days until we could extract and analyze the data. Now, with Scuba, anyone can find specific answers in seconds.

Vish Balasubramanian - Microsoft
Vish Balasubramanian
Engineering Manager, Microsoft

Scuba continuous intelligence

Interactive analytics

Interactive Analytics

Ad hoc exploration without complex queries.


Real-time flows

Contextual behavioral analysis across all channels and silos.



Accelerate time to actionable insights.

Telecommunications giant logs 11.3M fewer support calls, boosts NPS, and saves millions with Scuba

Scuba PDF - Comcast-1

Explore our solutions

Make better decisions with 360° of data-backed insights.

Explore what a true self-service customer experience analytics platform can do for your business.

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