Case Study
Learn How Asana Uses Scuba to Achieve Business And Compliance Outcomes
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Real-Time Marketing Intelligence.

Scuba offers real-time Customer Intelligence for 360° behavioral insights across all channels, user touchpoints, and product interactions for unparalleled analysis and business outcomes.

Segment & Analyze Audience Behaviors

  • Perform behavioral journey analysis with unified data sources with speed and at scale across multiple data sources to understand past, present, and future user behavior.
  • Customize and iterate experiences and data exploration without complexity to analyze high volumes of data across channels to dynamically personalize your targeting & messaging.
  • Leverage robust A/B testing and predictive analytics capabilities for refined experimentation and growth to maximize user experiments across segments and cohorts.
Step 8 - Filters Modified@2x

Unify Data Across All Sources & User Profiles

  • Unify and activate customer data from CDPs, data warehouses, data lakes, and all other channels.
  • Complete the missing puzzle piece of your CDP needs, and take identity resolution to the next level with real-time 360° customer insights.
  • Fill in missing gaps in customer journeys across your website, CDPs, social media, email, and more.
  • Access first-party data for unmatched speed and limitless scale for faster customer insights, and quit relying on third-party tracking cookies to populate your CDP user data.
Step 2 - 360 All Customer View@2x

Optimize Ads, Track & Aggregate User Activity

  • Identify trend lines and attribution metrics in real-time to optimize your marketing goals.
  • Apply ML to tailor your content and campaigns and maximize impact, ad spend, and customer experiences.
  • Explore advanced analytics (code free!) to easily segment, visualize, and act on growth metrics like churn rate and active users without tapping an analyst. 
adoption@2x

Unlock Hyper-Personalized Customer Experience

  • Activate your CDP data to personalize customer engagement across every touchpoint.
  • Gain ultra-granular insight into customer behavior and product interactions to identify areas of success and opportunities to engage and delight your users.
  • Obtain full visibility into user behaviors to identify, track, and test opportunities to increase LTV.
Scuba Product Screenshot

Make better decisions with 360° of data-backed insights.

Explore what a true self-service customer experience analytics platform can do for your business.