Case Study
Learn How Asana Uses Scuba to Achieve Business And Compliance Outcomes
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Use real-time data from any channel

to connect with audience, and activate growth

 

Cross Media Measurement

Unify, gain full visibility into every customer data, and activate data from any source without draining resources from your IT or engineering team. Automatically send event data from marketing, sales and infrastructure tools in real-time to Scuba’s Customer Intelligence platform, and enable non-technical users to see every touchpoint a particular user was exposed to your business, for more context. More context means hyper-personalized and targeted messaging that drives value, and real-time insights when customers begin to express signs related to churn so you can stop it in its tracks and boost longer CLTV.

 

With Scuba you can deliver consistent and relevant customer experiences:

 

round-icon-finger Attribution modeling
round-icon-AB A/B test
round-icon-4points Complex Cohort and segment analysis based on specific user behavior
round-icon-chart Retention analysis
round-icon-funnel Predefined funnels
round-icon-5points Cross-channel analysis
round-icon-hands Predictive outcomes

 

 

 

 

Hyper-Personalization

By looking at contextual data across all touchpoints of the customer journey, you can create more meaningful profiles of your prospects and customers in real-time. With 360° visibility into many, few, or an individual customer, you can uncover not just the “what” but also the “why” certain actions are taking place. The answers to your most complex data questions result in better optimized products for stronger engagement, increased conversions, and long-term customer loyalty.

 

Scuba Analytics helps you stitch together and normalize your data, to create real-time business value:

 

round-icon-lines Sankey charts
round-icon-circleperson Customer 360° flows
round-icon-chart2 Timeline analytics
round-icon-faces Customer sentiment
round-icon-chart Retention analytics

 

 

 

 

Product Experimentation and Engagement

A deep understanding of how customers use your products, enables you to drive innovation and growth, rooted in data. If you can see these inputs in real-time, you’re ahead of the competition. Discover, understand, measure events across all of your data to quickly discover what drives engagement, conversations and loyalty. Look at engagement metrics like MAU, WAU, and DAU in real-time, run refined A/B tests without having to instrument data sources, plan cohorts, or export data to complex statistical analysis tools like SPSS, and visualize your findings across collaborative dashboards for in-the-room decisioning.

 

With Scuba you can create actionable insights rooted in data:

 

round-icon-AB A/B test
round-icon-eye Predictive analysis
round-icon-quetion Root cause analysis
round-icon-4points Cohort analysis
round-icon-chart Retention analysis

 

 

 

 

International Data Transfers and Governance

As privacy regulations continue to develop, it’s critical to simplify data management and activation, while focusing on governance and compliance. Privacy-by-design platforms make it easy to handle sensitive data, even across global organizations.

 

round-icon-magnifying Audit logging
round-icon-check GDPR purging
round-icon-db Compliance at ingest
round-icon-magnifying2 Federating querying

 

 

KYC, AML and Fraud Detection

When critical events occur, you need to know in real-time. Automate reporting and alerts when changes in measures and thresholds occur, without having to load new data or monitor dashboards. Run investigations in real-time, to drill down on security issues, fraud concerns, or other triggering events the moment they happen.

 

With Scuba, reduce downtime and increase performance with real-time insights.

 

round-icon-exclamation API Crashes
round-icon-time API Latency
round-icon-stopwatch End-to-end application latency
round-icon-time2 App load per period
round-icon-earth Network Errors
round-icon-laptop Fraud detection

 

 

scuba-ipad-1

Turn your time-series data into exceptional customer experiences.

 

 

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