Unify, gain full visibility into every customer data, and activate data from any source without draining resources from your IT or engineering team. Automatically send event data from marketing, sales and infrastructure tools in real-time to Scuba’s Customer Intelligence platform, and enable non-technical users to see every touchpoint a particular user was exposed to your business, for more context. More context means hyper-personalized and targeted messaging that drives value, and real-time insights when customers begin to express signs related to churn so you can stop it in its tracks and boost longer CLTV.

With Scuba you can deliver consistent and relevant customer experiences:

	Attribution modeling
	A/B test
	Complex Cohort and segment analysis based on specific user behavior
	Retention analysis
	Predefined funnels
	Cross-channel analysis
	Predictive outcomes

By looking at contextual data across all touchpoints of the customer journey, you can create more meaningful profiles of your prospects and customers in real-time. With 360° visibility into many, few, or an individual customer, you can uncover not just the “what” but also the “why” certain actions are taking place. The answers to your most complex data questions result in better optimized products for stronger engagement, increased conversions, and long-term customer loyalty.

Scuba Analytics helps you stitch together and normalize your data, to create real-time business value:

	Sankey charts
	Customer 360° flows
	Timeline analytics
	Customer sentiment
	Retention analytics

A deep understanding of how customers use your products, enables you to drive innovation and growth, rooted in data. If you can see these inputs in real-time, you’re ahead of the competition. Discover, understand, measure events across all of your data to quickly discover what drives engagement, conversations and loyalty. Look at engagement metrics like MAU, WAU, and DAU in real-time, run refined A/B tests without having to instrument data sources, plan cohorts, or export data to complex statistical analysis tools like SPSS, and visualize your findings across collaborative dashboards for in-the-room decisioning.

With Scuba you can create actionable insights rooted in data:

	A/B test
	Predictive analysis
	Root cause analysis
	Cohort analysis
	Retention analysis

When critical events occur, you need to know in real-time. Automate reporting and alerts when changes in measures and thresholds occur, without having to load new data or monitor dashboards. Run investigations in real-time, to drill down on security issues, fraud concerns, or other triggering events the moment they happen.

With Scuba, reduce downtime and increase performance with real-time insights.

	API Crashes
	API Latency
	End-to-end application latency
	App load per period
	Network Errors
	Fraud detection