Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

I am very excited to announce that as of July 27th, I have transitioned into the CEO role at Scuba Analytics! I am ...

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches ...

In 1973, Steve Jobs got curious.

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means ...

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