The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Conduct a Behavioral Analysis (in 7 Steps)

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic ...

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Retailers: Improving Customer Engagement Across Digital Platforms

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, ...

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6 Common Types of Behavioral Segmentation for Understanding Customers

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the ...

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Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But ...

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Know How Your Customers Act, Interact & Transact

We live in an experience economy–never before has there been such an opportunity to turn valuable data into dollars. ...

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How to Enhance Your Business Intelligence Insights & Processes

Business intelligence (BI) includes technologies, architectures, and processes that help derive insightful business ...

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