The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How Customer Journey Analytics Takes Journey Mapping to a New Level

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there--like ...

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What Are Customer Journey Analytics (And Why You Need a CJA Strategy)

If you’ve seen or heard the term and you’re wondering “what is customer journey analytics” you’re not alone. Customer ...

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Product Analytics Questions Every Product Manager Should Ask

Funnels, flows, retention, sessionization--nearly all ‘Product Analytics Manifestos’ tout these methods and KPI ...

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7 Barriers to Understanding Behavioral Analytics (& How to Fix Them)

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

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How Media, SaaS, Tech & Retail Use Behavioral Analytics (Examples)

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

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Who Should Track Behavioral Analytics? Metrics to Measure Across Teams

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...

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