Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Leverage First-Party Data in a Privacy-First World

On February 3rd, Facebook’s parent company, Meta, suffered the biggest single-day drop in stock market history, losing ...

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Why You Need Product & Marketing Analytics to Drive Revenue

Data is essential to any successful business. From retail to tech, intelligent business decisions are driven in large ...

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Why Product Teams Need Real-Time Product Analytics

For today’s most competitive product teams, no tool is more essential than product analytics. It’s easy to understand ...

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Essential Real-Time Analytics KPI Dashboards Product Teams Need

Product teams live and die by their ability to craft a seamless customer experience. Brands can spend months agonizing ...

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10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

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Sampling Done Right: Avoiding Common Event Data Mistakes

Sampling is important for any brand that wants to impactfully explore its vast amounts of data. Whether it's ...

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