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The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Make Trust Part of the Digital Customer Journey

Thanks to data, brands have more ways to connect with consumers than ever. But sometimes that engagement comes at a ...

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How First-Party Data & ML Work Together for Better Customer Insights

If machine learning (ML) is an engine, then data is the fuel that powers it. And while these generators require massive ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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Trevor Noah's Paradox of Data Privacy at IAPP Global Privacy Summit

Washington D.C. — Comedian and best-selling author Trevor Noah spoke at IAPP’s Global Privacy Summit Opening General ...

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How Data Sovereignty Can Affect Your Cloud Strategy

Cloud-based SaaS and data solutions allow companies to operate like never before. Brands can scale their digital ...

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