The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

5 CX Trends Any Organization Can Implement Now

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) ...

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What’s Your First Party Data Strategy?

Your first-party data is your most valuable asset when it comes to marketing and customer experience. But the looming ...

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How Media, SaaS, Tech & Retail Use Behavioral Analytics (Examples)

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

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Who Should Track Behavioral Analytics? Metrics to Measure Across Teams

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...

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How to Conduct a Behavioral Analysis (in 7 Steps)

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic ...

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6 Common Types of Behavioral Segmentation for Understanding Customers

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the ...

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