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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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How Marketers Can Leverage CDPs with Real-Time Analytics

For marketers, data analytics is their currency. The challenge is stitching all of that data together. Marketers have ...

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Why You Need First-Party and Zero-Party Data in a Cookieless World

In today’s digital landscape, the most valuable resource is data. Data offers companies insights into their customers, ...

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How to Choose the Best Customer Journey Analytics Tool for Better CX

Customer experience (CX) professionals and marketers are increasingly relying on the use of customer journey analytics ...

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How to Solve Common Challenges in Measuring CX with Analytics

Providing outstanding customer experience has never been more important than now. Consumers expect an easy and ...

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Webinar: A $222B Opportunity with CX Realized

The way companies need to leverage their data is changing--if they want to step up their customer experience journies. ...

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