Customer Intelligence Blog

Every brand asks the same question: Are my personalization efforts actually working?

Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the ...

Predictive analytics is a versatile toolkit, offering a multitude of methods and techniques to align with your business ...

Less than a year ago, AI and ML felt out of reach for many companies. Maybe you lacked the technical skills and ...

If machine learning (ML) is an engine, then data is the fuel that powers it. And while these generators require massive ...

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...