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Decision Intelligence Blog

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The Art of Yield Optimization: Maximizing Ad Revenue Potential

Mastering the art of yield optimization is the linchpin for ad sellers aiming to maximize revenue from their ad ...

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4 Machine Learning Models: Which One is Right for You?

Machine learning has revolutionized industries across the board, offering powerful tools to professionals across nearly ...

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6 Ways to Use Machine Learning for Better Marketing Results

Less than a year ago, AI and ML felt out of reach for many companies. Maybe you lacked the technical skills and ...

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Winning the Game: Real-time Marketing is Here

It’s Friday morning and you just scored floor tickets for your favorite band’s summer tour. You’ve seen social ads and ...

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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Programmatic Ad Buying: Solving 7 Challenges in a Subscription Economy

As the real-time subscription economy continues to grow, brands are constantly looking for effective ways to reach and ...

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