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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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Programmatic Ad Buying: Solving 7 Challenges in a Subscription Economy

As the real-time subscription economy continues to grow, brands are constantly looking for effective ways to reach and ...

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5 CDP Shortcomings Ad Tech Brands Face & How to Fix Them

Customer data platforms (CDPs) help businesses aggregate and analyze customer data from multiple channels. As brands ...

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Zero Dark Thirty: What Your Brand Needs to Know About Dark Social

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

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How to Leverage First-Party Data in a Privacy-First World

The demise of third-party cookies is impacting advertising and marketing strategies for brands around the world. Apple ...

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Is Your Brand Ready for a Privacy-First World?

Data compliance is shaping up to be tech’s next great battlefield in 2023. Whether it’s the EU handing out ...

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