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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Zero Dark Thirty: What Your Brand Needs to Know About Dark Social

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

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How to Leverage First-Party Data in a Privacy-First World

On February 3rd, Facebook’s parent company, Meta, suffered the biggest single-day drop in stock market history, losing ...

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Is Your Brand Ready for a Privacy-First World?

Data compliance is shaping up to be tech’s next great battlefield in 2022. Whether it’s the EU handing out ...

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Why You Need Product & Marketing Analytics to Drive Revenue

Data is essential to any successful business. From retail to tech, intelligent business decisions are driven in large ...

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Identity Resolution & Why Your Brand Needs It Now

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

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5 Ways Real-Time Analytics Can Increase Your Marketing ROI

Proving ROI is an eternal struggle for marketers. Conversions, customer satisfaction, and user retention rates are all ...

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