Customer Intelligence Blog

Customer experience (CX) professionals and marketers are increasingly relying on the use of customer journey analytics ...

The way companies need to leverage their data is changing--if they want to step up their customer experience journies. ...

Customer experience has overtaken price and product as the key brand differentiator, and organizations must evolve the ...

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But ...

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which ...

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use ...