The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Choose the Best Customer Journey Analytics Tool for Better CX

Customer experience (CX) professionals and marketers are increasingly relying on the use of customer journey analytics ...

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Webinar: A $222B Opportunity with CX Realized

The way companies need to leverage their data is changing--if they want to step up their customer experience journies. ...

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How to Improve CX at Every Stage with Customer Journey Analytics

Customer experience has overtaken price and product as the key brand differentiator, and organizations must evolve the ...

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Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But ...

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How to Perform Retention Analysis To Grow Your Revenue

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which ...

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The Why & How of Interactive Analytics: Part 1

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use ...

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