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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

3 Powerful Time-Series Analysis Techniques to Drive Better Insights

Time-series data is everywhere—whether or not your brand is equipped to handle it. Data-driven organizations need ...

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5 Ways to Make Data Ingestion Easier

Data is the backbone of the digital world. Every day, online users generate billions of digital touchpoints, each of ...

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Data Bias: Why It Matters, and How to Avoid It

Artificial intelligence (AI) and machine learning (ML) have rapidly evolved from novel concepts to necessary components ...

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Take the Guesswork out of Customer Retention

The importance of improving customer retention There are two ways you can grow revenue. You can find new customers, and ...

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Sampling Done Right: Avoiding Common Event Data Mistakes

Sampling is important for any brand that wants to impactfully explore its vast amounts of data. Whether it's ...

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How to Choose the Best Customer Journey Analytics Tool for Better CX

Customer experience (CX) professionals and marketers are increasingly relying on the use of customer journey analytics ...

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