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The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Better Measure Contact Center Performance

Contact centers are critical to customer experience and retention in the telecom industry. A recent study found that ...

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3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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5 Ways Telecom Companies can Improve NPS with Real-Time Analytics

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

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How to Leverage First-Party Data in a Privacy-First World

The demise of third-party cookies is impacting advertising and marketing strategies for brands around the world. Apple ...

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10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

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How to Solve Common Challenges in Measuring CX with Analytics

Providing outstanding customer experience has never been more important than now. Consumers expect an easy and ...

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