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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

8 Essential Customer Metrics to Help Your SaaS Brand Stand Out

Business is booming for SaaS companies. The market’s total value eclipsed $150 billion in 2021 and keeps growing each ...

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How to Choose the Right Customer Feedback Platform

Does your telecom business truly understand its customers?

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Top 6 Challenges CX for the SaaS Industry (and How to Fix Them)

Many of us remember when setting up a new workstation meant inserting CD after CD and watching progress bars crawl ...

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7 Metrics Telecom Brands Should Measure to Track Customer Loyalty

Have you ever been so committed to a brand that you wouldn't dream of doing business elsewhere? That's the power of ...

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How to Better Measure Contact Center Performance

Contact centers are critical to customer experience and retention in the telecom industry. A recent study found that ...

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3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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