Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Leverage First-Party Data in a Privacy-First World

On February 3rd, Facebook’s parent company, Meta, suffered the biggest single-day drop in stock market history, losing ...

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Are CDPs Worth the Hype?

Consumer data platforms, or CDPs, have revolutionized the way businesses collect and analyze data, and for good reason. ...

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10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

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How to Overcome Common Challenges in Measuring Customer Experience with Analytics

Providing outstanding customer experience has never been more important than now. Consumers expect an easy and ...

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How to Improve Experiences at Every CX Stage with Customer Journey Analytics

Customer experience has overtaken price and product as the key brand differentiator, and organizations must evolve the ...

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How Business Teams Across Your Enterprise Can Benefit Using Customer Journey Analytics

Every day, companies accumulate massive amounts of customer data from multiple sources. Data is constantly accumulating ...

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