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Customer Journey Analytics

How to Overcome Common Challenges in Measuring Customer Experience with Analytics

By Camila Martinez-Granata

Providing outstanding customer experience has never been more important than now. Consumers expect an easy and efficient check-out process, with personalized service and recommendations along the way. They want rewards for repeat purchases and for their problems to be solved quickly. But, if the experiences your brand provides aren’t up to standard, your consumers won’t hesitate to leave you for a competitor.

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data analytics, Customer Journey Analytics

How to Improve Experiences at Every CX Stage with Customer Journey Analytics

By Camila Martinez-Granata

Customer experience has overtaken price and product as the key brand differentiator, and organizations must evolve the methods in which they collect, analyze, and act on customer insights and interactions. Quick, seamless, and personalized interactions with brands are now the norm and expectation--and brands who hit the mark can enjoy increased equity. In fact, Accenture found that 91% of consumers are more likely to shop brands that offer recommendations and deals that are relevant to them.

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Customer Journey Analytics

How Business Teams Across Your Enterprise Can Benefit Using Customer Journey Analytics

By Megan Wells

Every day, companies accumulate massive amounts of customer data from multiple sources. Data is constantly accumulating everywhere (in 2020, each person generated 1.7 megabytes per second) and that’s only going to grow. Today’s biggest challenge for business leaders isn’t getting enough data--it’s making sense of it.

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Customer Journey Analytics

How to Conduct a Customer Journey Analysis in Real-Time: Step-by-Step

By Megan Wells

By now, every company knows the value of customer experience. Forbes reports “84% of companies that work to improve their customer experience report an increase in their revenue”. And “customer-centric companies are 60% more profitable compared to companies that don’t focus on customers”.

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Customer Journey Analytics

How Customer Journey Analytics Takes Traditional Journey Mapping to a New Level

By Megan Wells

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there - like why they chose one product over another. Why didn’t they purchase all the items they spent so much time researching and adding to their cart? And why do so many of your customers journey go from touchpoints A to D to B to C when you want them to follow the path of A-B-C-D? 

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Customer Journey Analytics

What Are Customer Journey Analytics (And Why You Need a CJA Strategy)

By Megan Wells

If you’ve seen or heard the term and you’re wondering “what is customer journey analytics” you’re not alone. Customer journey analytics is gaining in popularity for its ability to weave together every touch-point between brand and buyer, no matter where it occurs. By using existing data to map out the various behavioral scenarios of your customers and prospects, you achieve a deeper understanding of them.

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