The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

What Your Customer’s Tweets Can Teach Your Brand About CX Strategy

Brands know the value of a positive customer review. After all, 90% of people read reviews before visiting a business. ...

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3 Ways Health Insurers Can Use Data & Tech to Disrupt the Marketplace

The vast amount of data collected within the healthcare sector has the opportunity to positively affect insurers and ...

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Retailers: Improving Customer Engagement Across Digital Platforms

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, ...

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How to Improve Customer Experience in 5 Steps

How can companies improve customer experience? This question is a top priority for many brands--for good reason. A ...

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Which Industries Suffer From Poor CX Management (& How to Change)

Every company should strive to continually improve their customer experience, as customer expectations are continually ...

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How to Build a Customer Experience Strategy

A customer experience strategy is your way of delivering the best possible experience to your customers across all your ...

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