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The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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5 Ways Telecom Companies can Improve NPS with Real-Time Analytics

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

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Identity Resolution & Why Your Brand Needs It Now

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

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What is Omnichannel Marketing, Why it Matters, and How to Do it Right

The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, ...

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5 CX Trends Any Organization Can Implement Now

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) ...

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