Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Identity Resolution & Why Your Brand Needs It Now

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

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What is Omnichannel Marketing, Why it Matters, and How to Do it Right

The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, ...

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5 CX Trends Any Organization Can Implement Now

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) ...

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What Your Customer’s Tweets Can Teach Your Brand About CX Strategy

Brands know the value of a positive customer review. After all, 90% of people read reviews before visiting a business. ...

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3 Ways Health Insurers Can Use Data & Technology to Disrupt the Marketplace

The vast amount of data collected within the healthcare sector has the opportunity to positively affect insurers and ...

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Retailers: Improving Customer Engagement Across Digital Platforms

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, ...

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