What is Omnichannel Marketing, Why it Matters, and How to Do it Right
The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, consumers also interact with brands via email, social media, and websites, and across multiple devices ranging from desktop to smartphones to tablets. In fact, research from Google found that 90% of consumers surveyed reported using more than one device to accomplish a single objective online. What’s more, consumers regularly use roughly four devices in a day while having access to up to 10 connected devices to complete their digital tasks.