The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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More Money, More Problems: Why Attribution is Harder Than Ever

In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and ...

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Programmatic Ad Buying: Solving 7 Challenges in a Subscription Economy

As the real-time subscription economy continues to grow, brands are constantly looking for effective ways to reach and ...

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Mastering the DX 2.0 Economy: How Media & Ad Tech Brands Can Thrive

As AI, IoT, and data privacy regulations continue to evolve, there is tremendous potential for consumer-focused ...

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