Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How Marketers Can Leverage CDPs with Real-Time Analytics

For marketers, data analytics is their currency. The challenge is stitching all of that data together. Marketers have ...

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What’s Your First Party Data Strategy?

Your first-party data is your most valuable asset when it comes to marketing and customer experience. But the looming ...

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How to Enhance Your Business Intelligence Insights and Processes

Business intelligence (BI) includes technologies, architectures, and processes that help derive insightful business ...

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