Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

6 Common Types of Behavioral Segmentation for Understanding Customers

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the ...

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to ...

Being in charge of data—whether you're the Head of Data Science or the Chief Data Officer of your organization—is no ...

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