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Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

6 Ways Time-Series Analytics can Help Your Business

Given 99% of Fortune 1000 companies invest in data initiatives, it’s a solid bet that your brand already utilizes at ...

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5 Ways Scuba Helps SaaS Brands Understand “Impossible” User Behaviors

In 2022, brands now have so much data, they don’t know what to do with it. Given the sheer quantity of data SaaS ...

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How to Leverage the Best of Tableau with Scuba Analytics

“Why?”   A quintessential question we ask every day, in any context, at any time. And now more than ever, a question we ...

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What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

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