Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

Learn More

10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

Learn More

How Behavioral Analytics Can Help Your Organization Identify Cybersecurity Threats

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches ...

Learn More

Common Barriers to Understanding Behavioral Analytics Data (and How to Overcome Them)

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Learn More

How Industries Like Media, SaaS, Tech, and Retail Use Behavioral Analytics (with Examples)

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

Learn More

Who Should Track Behavioral Analytics? Metrics to Measure Across Departments

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...

Learn More
1 2 Next Page

Stay Updated

Stay in touch with Scuba with fresh insights delivered to your inbox.

Ready to Dive In?

We'd love to connect.

Talk to an Expert