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Behavioral Analytics

How Behavioral Analytics Can Help Your Organization Identify Cybersecurity Threats

By Megan Wells

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches exposed 36 billion personal records. In May 2021, a cyberattack caused the temporary shutdown of one of America’s largest pipelines and disrupted a major meat processor. 

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Behavioral Analytics

Common Barriers to Understanding Behavioral Analytics Data (and How to Overcome Them)

By Megan Wells

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how people browse, search, shop, and interact online - as well as when and how often. But most organizations face challenges when it comes to turning that data into actionable insights.

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Behavioral Analytics

How Industries Like Media, SaaS, Tech, and Retail Use Behavioral Analytics (with Examples)

By Megan Wells

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on understanding customer behavior, the result is a win-win for both customers and companies. It’s no wonder, given the potential of this data to: 

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Behavioral Analytics

Who Should Track Behavioral Analytics? Metrics to Measure Across Departments

By Megan Wells

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and epiphanies. There’s good reason behind the effort - companies that make business decisions based on data insights consistently outperform those that don’t. 

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Behavioral Analytics

How to Conduct a Behavioral Analysis (in 7 Steps)

By Megan Wells

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic information about who they are, but also analyzing what they do and why. 

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Behavioral Analytics

6 Common Types of Behavioral Segmentation for Understanding Your Customers

By Megan Wells

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the game if you want to compete in a crowded market. Don’t believe us? AdWeek says personalization in marketing can reduce customer acquisition costs by up to 50%. Plus, research from Accenture found that 91% of consumers say they prefer shopping with brands that provide relevant offers and recommendations.

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Behavioral Analytics

Behavioral Remarketing: Bring The Right Ones Back In

By Scuba Insights

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

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