Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How a Major Global Gaming Brand Doubled Revenue & Retention

"With Scuba in place, every core KPI we tracked went up."

Given 99% of Fortune 1000 companies invest in data initiatives, it’s a solid bet that your brand already utilizes at ...

In 2022, brands now have so much data, they don’t know what to do with it. Given the sheer quantity of data SaaS ...

“Why?” A quintessential question we ask every day, in any context, at any time. And now more than ever, a question we ...

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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