The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Prep Data for Ingestion in Scuba

Customer experience now eclipses both price and product as the most important differentiator for your business. ...

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7 Barriers to Understanding Behavioral Analytics (& How to Fix Them)

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

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How to Perform Retention Analysis To Grow Your Revenue

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which ...

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The Why & How of Interactive Analytics: Part 1

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use ...

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11 Analytics Skills You Need to Run Your Company's Data Team

Being in charge of data—whether you're the Head of Data Science or the Chief Data Officer of your organization—is no ...

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Self-Service Analytics Save Both Data Scientists & Data-Curious Teams

At Scuba Analytics, we love data scientists: not only do they share our passion for data, they enable enterprises to be ...

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