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The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

7 Ways to Actually Improve Customer Effort Score

Customer experience is king in telecom, and brands are taking more steps to prioritize their customers. Last year, a ...

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7 Metrics Telecom Brands Should Measure to Track Customer Loyalty

Have you ever been so committed to a brand that you wouldn't dream of doing business elsewhere? That's the power of ...

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How to Better Measure Contact Center Performance

Contact centers are critical to customer experience and retention in the telecom industry. A recent study found that ...

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3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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8 Ways to Protect Your Data in Today's Cloud World

Remember wandering around a video store, looking at box after box, and trying to decide which movie to rent? Twenty ...

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What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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