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Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Why Product Teams Need Real-Time Product Analytics

For today’s most competitive product teams, no tool is more essential than product analytics. It’s easy to understand ...

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Essential Real-Time Analytics KPI Dashboards Product Teams Need

Product teams live and die by their ability to craft a seamless customer experience. Brands can spend months agonizing ...

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Are CDPs Worth the Hype?

Consumer data platforms, or CDPs, have revolutionized the way businesses collect and analyze data, and for good reason. ...

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5 Ways Real-Time Analytics Can Increase Your Marketing ROI

Proving ROI is an eternal struggle for marketers. Conversions, customer satisfaction, and user retention rates are all ...

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What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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10 Top Companies Radically Changed by Behavioral Analytics

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

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