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The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

5 Ways Scuba Helps SaaS Brands Understand “Impossible” User Behaviors

In 2022, brands now have so much data, they don’t know what to do with it. Given the sheer quantity of data SaaS ...

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8 Essential Customer Metrics to Help Your SaaS Brand Stand Out

Business is booming for SaaS companies. The market’s total value eclipsed $150 billion in 2021 and keeps growing each ...

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Telecom Companies: How to Improve Your NPS Survey for Better Results

If you’re in the telecom industry, then you know all about its notoriously poor track record with customer experience. ...

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How to Choose the Right Customer Feedback Platform

Does your telecom business truly understand its customers?

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Top 6 Challenges CX for the SaaS Industry (and How to Fix Them)

Many of us remember when setting up a new workstation meant inserting CD after CD and watching progress bars crawl ...

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How to Leverage the Best of Tableau with Scuba Analytics

“Why?” A quintessential question we ask every day, in any context, at any time. And now more than ever, a question we ...

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