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Decision Intelligence Blog

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4 Challenges Facing the Online Gaming Industry & How to Fix Them

Online gaming is booming. According to the American Gaming Association, online gaming accounted for nearly 25% of ...

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Winning the Game: Real-time Marketing is Here

It’s Friday morning and you just scored floor tickets for your favorite band’s summer tour. You’ve seen social ads and ...

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How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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