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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Top 6 Challenges CX for the SaaS Industry (and How to Fix Them)

Many of us remember when setting up a new workstation meant inserting CD after CD and watching progress bars crawl ...

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How to Leverage the Best of Tableau with Scuba Analytics

“Why?”   A quintessential question we ask every day, in any context, at any time. And now more than ever, a question we ...

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7 Ways to Actually Improve Customer Effort Score

Customer experience is king in telecom, and brands are taking more steps to prioritize their customers. Last year, a ...

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7 Metrics Telecom Brands Should Measure to Track Customer Loyalty

Have you ever been so committed to a brand that you wouldn't dream of doing business elsewhere? That's the power of ...

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How to Better Measure Contact Center Performance

Contact centers are critical to customer experience and retention in the telecom industry. A recent study found that ...

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3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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