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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

How to Better Measure Contact Center Performance

Contact centers are critical to customer experience and retention in the telecom industry. A recent study found that ...

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3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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8 Ways to Protect Your Data in Today's Cloud World

Remember wandering around a video store, looking at box after box, and trying to decide which movie to rent? Twenty ...

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What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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5 Ways Telecom Companies can Improve NPS with Real-Time Analytics

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

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Zero Dark Thirty: What Your Brand Needs to Know About Dark Social

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

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