The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Scuba VP of Data Science Presents at MIT’s 17th CDOIQ Symposium, Focusing on ML-Driven Insights

At the 17th MIT CDOIQ Symposium, Scuba Analytics Vice President of Data Science and R&D, Ariel Rodriguez, was a ...

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4 Challenges Facing the Online Gaming Industry & How to Fix Them

Online gaming is booming. According to the American Gaming Association, online gaming accounted for nearly 25% of ...

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Winning the Game: Real-time Marketing is Here

It’s Friday morning and you just scored floor tickets for your favorite band’s summer tour. You’ve seen social ads and ...

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How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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