Scuba's Continuous Intelligence Blog

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use data in a way that is fundamentally new.  

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix. 

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

In the world of analytics, there's no shortage of smart, innovative people to learn from. 

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it's no secret that it's not just the snaps and tweets that make them so lucrative. It's the data that boosts their perceived worth. 

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

Bleacher Report is the leading digital destination for team-specific sports content and real-time event coverage. Sports fans around the world keep up to date with the latest news at home, via bleacherreport.com, and on the go with the Bleacher Report mobile app, Team Stream™.

In the tech community, product leaders love sharing their ‘Aha! Moment.’ The zap of sudden insight and discovery. The moment when the value of your product resonates with your users.

It seems you can't read anything about data these days without seeing the terms "data driven" and "insight". I get to spend a lot of time talking to people about how they actually use data, and I've realized that these terms are terribly misleading, and foster a misconception of how to use data effectively.