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Thought Leadership

How Publishers Can Track the Customer Journey

By Scuba Insights

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix. 

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Thought Leadership

27 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks

By Scuba Insights

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

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Product, big data, Data Culture, data, entrepreneurship, growth

48 Analytics Quotes from the Experts

By Scuba Insights

In the world of analytics, there's no shortage of smart, innovative people to learn from. 

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Thought Leadership, Data Science, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

By Scuba Insights

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

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Data Culture

Understanding the Value of Your Data

By Scuba Insights

When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it's no secret that it's not just the snaps and tweets that make them so lucrative. It's the data that boosts their perceived worth. 

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Behavioral Analytics

Behavioral Remarketing: Bring The Right Ones Back In

By Scuba Insights

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

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Data Science, analytics, Customer Stories, Data Culture, data-driven, Bleacher Report, data-informed

How Bleacher Report Won the Sports Publication Game

By Scuba Insights

Bleacher Report is the leading digital destination for team-specific sports content and real-time event coverage. Sports fans around the world keep up to date with the latest news at home, via bleacherreport.com, and on the go with the Bleacher Report mobile app, Team Stream™.

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Data Culture, data-driven, data democratization, data-informed

It's Time to Stop Being “Data-Driven” (And Start Being Data-Informed)

By Scuba Insights

In the tech community, product leaders love sharing their ‘Aha! Moment.’ The zap of sudden insight and discovery. The moment when the value of your product resonates with your users.

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Uncategorized

Don't Be Data-Driven, Just Be Informed

By Bobby Johnson

It seems you can't read anything about data these days without seeing the terms "data driven" and "insight". I get to spend a lot of time talking to people about how they actually use data, and I've realized that these terms are terribly misleading, and foster a misconception of how to use data effectively.

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