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4 Game-Changing Benefits of a Privacy-Centric Analytics Solution

By Scuba Insights

The future of privacy compliance is still in limbo, but one to keep tabs on. President Biden’s recent executive order may have laid the framework for a new era of transatlantic privacy compliance, but it will likely be several months before the framework receives EU regulator approval, let alone the enviable legal challenges to follow. In the meantime, the stakes have never been higher for transatlantic brands. 


As one of the most influential tech titans is notably impacted by ever-changing compliance legislation, ask yourself: can your organization afford to be non-compliant?


Staying ahead of evolving regulations means adopting a proactive compliance strategy. That’s why real-time, single-stack analytics are critical to staying compliant.

Privacy-by-design is compliance in real-time

The term “privacy-by-design” was first coined back in 1995 by Anna Kavorkian to describe how privacy and security measures should be directly integrated into data processing procedures. Before the era of big data, privacy-by-design was considered a lofty—but not strictly necessary—concept. But, the 21st-century era of big data changed that. Now that 75% of international governments have implemented privacy compliance legislation, privacy-by-design has become less of a moral imperative, and more of a legal one.


To understand how privacy-by-design is incorporated into the data lifecycle, it is helpful to know the three basic types of data ingestion.


  • Batch ingestion: Data ingestion occurs on a predetermined schedule, usually by utilizing ETL processes. Batch ingestion is the most common and the least resource-intensive ingestion method.


  • Real-time ingestion: Real-time ingestion integrates data across multiple sources continuously and simultaneously. Although more resource-intensive than batch ingestion, this method allows for unmatched real-time streaming data monitoring and more accurate insights.


  • Lamba ingestion: A predetermined combination of batch and real-time ingestion methods.


Since both batch and Lamba ingestion group data before ingesting, compliance protocols can only be applied after the ingestion process. This is known as post-ingestion compliance.


Alternatively, real-time ingestion allows brands to integrate compliance procedures in real-time throughout the data lifecycle. This is known as real-time compliance.


Although both post-ingestion and real-time compliance are technically private by design, waiting until after the ingestion process to implement compliance procedures exposes organizations to avoidable risk. For example, say your organization has just begun ingesting newly collected user data. Halfway through the ingestion process, however, your compliance team discovers that non-compliant EU data is included in the batch ingestion. Instead of nipping non-compliant data in the bud, your team will be forced to wait until after the ingestion process, opening your organization up to even more non-compliance violations.


Real-time compliance avoids this scenario by empowering your teams to tackle compliance as they arise. Still, even real-time compliance cannot solve one of the most common and painstaking compliance challenges: third-party data transfers. Although data transfers are a necessary pillar of the digital economy—and will generate $2.8 trillion toward global GDP by 2025—they still pose a major compliance risk. Simply put, just because your organization is data compliant, your organization is still on the hook for potential third-party compliance violations.


To achieve unparalleled compliance, brands require a real-time technical solution, built with privacy in mind, to eliminate data transfers altogether—and have the existing architecture to do so within a single platform.


Fortunately, that solution already exists.

The single-stack, privacy-by-design data analytics solution

A single-stack platform houses all features and functionality within a single system. This means that every aspect and capability of the platform is developed, maintained, and managed by a sole provider.


These platforms offer a plethora of benefits—a single point of contact for all needs, centralized B2B relationships, and extensive development resources, to name a few. However, their all-encompassing nature may provide the greatest ROI for compliance-oriented brands. For example, by eliminating third-party data transfers, single-stack platforms empower you to take control of compliance throughout the entire data lifecycle, from ingest to beyond.


When combined with real-time compliance, single-stack platforms become the ultimate data analytics solution.

Game-changing benefits of single-stack, real-time analytics solution

  • Proactive privacy strategy: When it comes to data compliance, the best defense is a good offense. By empowering your teams to perform compliance functions at any time during the data lifecycle, single-stack, privacy-by-design compliant solutions minimize non-compliance risk. The power to implement compliance and customize those controls before ingest is a game-changer.
    However, a proactive data strategy doesn’t just enforce compliance during the ingestion phase. In the event of a regulatory audit, your data processes will be completely transparent, allowing auditors to easily track data trails from collection to ingestion and beyond.


  • Improved operational efficiency: Downtime is a serious resource drain. A recent IBM report found that planned IT downtime costs respondents an average of $5.7 million a year. Fortunately, not only can these single-stack solutions reduce the workload for your security and compliance teams, but they reduce downtime as well. Instead of waiting until after data collection and ingestion to perform compliance functions, your teams can address compliance risks as they come. This will eliminate downtime, alleviate workload bottlenecks, and allow for resource allocation to other technical or legal teams.


  • Fully automated: Rather than indiscriminate data collection or involving third parties in data processing, a single-stack, privacy-by-design analytics solution fully automates compliance functions. This is achieved by enabling teams to tag data, assign permissions, adjust retention policies, and set data purge conditions themselves. Once these parameters are set, a single-stack solution can perform the rest automatically (and continuously).


  • Seamless integration: Implementing a single-stack, privacy-by-design compliance solution doesn’t mean starting from scratch. Single-stack solutions integrate with your existing data infrastructure, allowing you to seamlessly automate what data comes in, where it goes, who has access to it, how long it’s kept, and when it gets deleted.

Reimage How Compliance is Done, and Make it Your Reality

Scuba is a privacy-by-design customer intelligence solution. Our single-stack, real-time compliant analytics platform ensures your organization is armed with the tools you need to stay ahead of changing compliance regulations. 


  • Intuitive non-technical UI empowers your entire organization to glean valuable insights.
  • Fully scalable data ingestion behind your own firewall and cloud of choice keeps your data safe.
  • Customizable compliance parameters and controls as data is ingested, in transit, and at rest. 
  • Best-in-class privacy and security compliance, with GDPR data purging abilities.
  • SOC 2 Type 2, ISO 27018, Privacy Sheild certification.
  • Analyze tens of billions of data points in seconds, directly from the source with our schema on ingest.
  • Measure critical insights and get alerts across all operational data.
  • Build customized reports to track and view the data that matters most to you. 

Want to learn more about real-time compliant, single-stack solutions? Request a demo today or talk to a Scuba expert.

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