The Future of Cross-Media Measurement in a Privacy-First Economy
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Customer Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

Are Your Hyper-Personalization Efforts Working? Best Practices & What to Track

Every brand asks the same question: Are my personalization efforts actually working?

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3 Strategies for Better Audience Segmentation in Marketing

If you’re not building personalized offers and experiences for your customers, you risk losing them. ...

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Scuba Analytics Recognized with 4 Comparably Awards (2023)

Mountain View, Calif. — Real-Time Data Collaboration Platform platform Scuba Analytics received four awards this week ...

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How AI & ML Will Change the Game for Marketing Attribution

Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the ...

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How to Make Trust Part of the Digital Customer Journey

Thanks to data, brands have more ways to connect with consumers than ever. But sometimes that engagement comes at a ...

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10 Great Examples of Hyper-Personalization in Entertainment & Media

What if your favorite streaming platform could scan your face to determine your sex, age, mood, and energy level, and ...

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