Continuous Intelligence Blog

Scuba is a real-time, comprehensive, customer experience analytics platform that spans the entire data lifecycle—from storage to value-add insights.

What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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5 Ways Telecom Companies can Improve NPS with Real-Time Analytics

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

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Zero Dark Thirty: What Your Brand Needs to Know About Dark Social

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

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5 Hidden Costs of Data Non-Compliance

When it comes to data security and privacy regulations, non-compliance is not cheap. Your brand is most likely well ...

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Data Export: Why You Should Keep Data In-House

Every brand understands the importance of data in today’s digital world. It drives decision-making, forecasting, and ...

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5 Ways to Make Data Ingestion Easier

Data is the backbone of the digital world. Every day, online users generate billions of digital touchpoints, each of ...

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